In his first job after graduation, Mr. Kitami was tasked to find a suitable office for the company. Unsatisfied with the service of the agencies that he visited, his effort came to naught. Deeply frustrated by the experience, Mr. Kitami envisioned a way for real estate agency to better connect with its clients and help them find what really suits their needs. To fulfil his aspiration, Mr. Kitami took the action and established his own brokerage firm – the List Group in 1991 when he was 25.
The real estate market took off in the 1980s when Mr. Kitami gained much experience from working as a professional sales elite in real estate companies. Having seen and experienced first-hand the distorted ecology in the brokerage market, Mr. Kitami set the then new company’s first mission to be restoring the trust of clients in real estate agencies when he established List Group.
Over the years, under the bold visions of Mr. Kitami, List Group has acquired not only the loyalty of individual clients but also an enviable reputation in the industry, leading a strong presence in Japan and around the globe. Under Mr. Kitami’s leadership, List Group has made its way into the complicated and ever-changing Asian property market since 2016, building a network of offices in Singapore, Manila, Hong Kong and Bangkok. Mr. Kitami helped create a vast international network for cross border brokerage.
As the Group grows, Mr. Kitami continues to bring new ideas to the industry. In 2012, the company became the first real estate company in Japan to offer home owners defect warranty for used independent housings sold. More recently in 2017, the company has committed in developing the innovative eco-town in Yokohama.
As Chief Operating Officer of List Sotheby’s International Realty in Hong Kong, Franky Cho oversees the company’s strategic business development, key partnership management and overall operations. Among his other responsibilities are managing international project marketing, strategic marketing and branding, and technological innovation.
Prior to his current position, he was the company’s Senior Advisor on information and digital marketing since 2017, overseeing the deployment and implementation of regional IT projects in collaboration with other offices under the List Group and affiliates of Sotheby’s International Realty. Between 2010 and 2016 he served as Director of Marketing and Operations for another international real estate agency.
Over the course of his career, Cho has focused on technological development, marketing and operations. For nearly two decades, he has been driving the digital transformation of real estate sales and tenancy management, not only to streamline operations but also to enhance customer experience and engagement, which translate into more closings and increased brand recognition.
His vision is to create a collaborative real estate platform that provides up-to-date property information and market intelligence to clients, brokers and stakeholders by leveraging proptech solutions and big data analysis. Cho holds an MBA from The Hong Kong University of Science and Technology (HKUST) and a bachelor’s degree in Computer Engineering from the same university.
List Sotheby’s International Realty, Hong Kong is a professional real estate agency, offering unique and unparalleled real estate services of Hong Kong property, luxury homes and apartments for sale and rent in Hong Kong. As part of Sotheby’s International Realty with more than 25,000 affiliated real estate agents located in over 1,000 offices across 79 countries, we also offer our discerning clients an unique one-stop service in international property investment.
With the support of our proprietary property technology and international property platform, our experienced real estate agents are able to create a streamlined property viewing process by providing our recommended property listings and viewing itineraries that specifically match our clients’ needs. As one of the leaders in Hong Kong real estate, allow us to be your property guide in your house hunting journey.
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