Sotheby's Concierge Auctions' First Exhibition of Real Estate Auctions Live with Sotheby's Hong Kong

Partner with Sotheby’s Concierge Auctions

The world’s finest assets are sold at auction—so, too, is luxury real estate.

Just as the most expensive paintings, wine, and cars in the world are also sold at auction, building interest and competition in a finite time frame, so too is real estate. Sotheby's Concierge Auctions is the leading global marketplace for luxury real estate auctions with an extensive network of high-net-worth clients. Founded in 2008, the firm has generated billions of dollars in sales, broken world records for the highest-priced homes ever sold at auction, with activity spanning 36 countries globally.

Our team joined the debut Global Properties Sales at Sotheby's in Hong Kong.

It’s our privilege to represent Sotheby’s Concierge Auction in Hong Kong.

Through our partnership with Sotheby's Concierge Auctions, we have core expertise in the “auction sale format” for luxury properties in Hong Kong and around the world. Sellers benefit from using the platform as an additional tool alongside the traditional selling method to bring predictability, liquidity, and certainty to accelerate the timing of sale in as little as 60 days.

Sotheby's Concierge Auctions is the leading global luxury real estate auction marketplace.

Hong Kong Buyer & Seller Guideline:

For more information, please contact us at

+852 6063 9364


[email protected]


What kinds of properties are suitable for auction in Sotheby’s Concierge Auctions?

Unique properties — Whether by design, location, amenities, purpose, or price point—usually require a very specific buyer from a smaller buyer pool. Sotheby’s Concierge Auctions’ global outreach is able to present luxury properties to these niche buyers.

A Challenging Market — By re-framing the schedule around a set sale date, auctions create a sense of urgency and excitement and bring buyers to the table ready to bid.

Vacation Destination — Sotheby’s Concierge Auctions reaches beyond the local market to luxury buyers in key feeder markets for the locale. Auctioning allows you set a sale date during the area’s peak selling season.

Remote Location — Some of the most spectacular homes are in remote locations. It can be difficult to reach the right buyer. Sotheby’s Concierge Auctions marketing reaches global buyers ready to compete for these properties.

How does the auction process work?

List Sotheby’s International Realty, Hong Kong and Sotheby’s Concierge Auctions showcase your property to targeted members of Hong Kong database of 30,000 individuals and targeted members of the global database of more than 850,000 individuals, including their Private Client Group of high-net-worth buyers, agents, and industry experts.

Before the auction opens, you can decide whether to move forward after reviewing the field of bidders and their starting bids.

Your property will then be auctioned along fine arts, jewellery, watch, wines and so on in Sotheby’s live auctions.

Aren’t auctions only for distressed properties?

No. Our typical seller is well capitalized. They choose auction to control the timing of their sale.

What auction formats does Sotheby’s Concierge Auctions use?

There are two auction formats:

1. No Reserve: There is no minimum bid to purchase.
2. Reserve: Will sell at or above a pre-determined price threshold.

What does it cost? How do you get paid?

The fee comes from a premium paid by the buyer. Sellers pay our agent commissions as outlined in the listing agreement.

I am ready to auction my property. Now what?

Sotheby’s Concierge Auctions is solely focused on luxury properties. List your property with us at


, or email us at

[email protected]

, to discuss your property.

Auction your homes with Sotheby's Concierge Auctions


Will I be able to see and inspect the property?

Agents are the linchpin of a successful auction. If you are interested in participating in the bidding in Sotheby’s Concierge Auctions, please contact us at

+852 6063 9364

, or email us at

[email protected]

Our agent will represent you and guide you through the whole bidding process. Properties are available throughout the exposure period for you to preview and conduct inspections.

Diligence is encouraged as all sales are “as-is,” without contingencies. Our agent will clearly explain the details of the Terms and Conditions of Sale, Purchase Contract, and property documents that are available on the property’s page on to you.

Where does the auction of Sotheby’s Concierge Auctions take place?

You can participate in the auction from anywhere in the world. You may also place bids over the phone with a dedicated bidder’s assistant. The auctions are conducted along fine arts, jewellery, watch, wines and so on in Sotheby’s live auctions.

I am ready to register to bid. Now what?

For complimentary consultation: Please email us at

[email protected]

with basic information including your name, contact info, and property address.

Our team will guide you throughout the whole registration process.

About List Sotheby’s International Realty, Hong Kong

List Sotheby’s International Realty, Hong Kong is a professional real estate agency, offering unique and unparalleled real estate services of Hong Kong property, luxury homes and apartments for sale and rent in Hong Kong. As part of Sotheby’s International Realty with more than 26,000 affiliated real estate agents located in over 1,000 offices across 81 countries, we also offer our discerning clients an unique one-stop service in international property investment.

With the support of our proprietary property technology and international property platform, our experienced real estate agents are able to create a streamlined property viewing process by providing our recommended property listings and viewing itineraries that specifically match our clients’ needs. As one of the leaders in Hong Kong real estate, allow us to be your property guide in your house hunting journey.

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